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Contact South West Web Marketing Why Online Video is the Future of Social Content Marketing for Online Dating

How To Use Online Video For Social Content Marketing

Video Marketing And Social Content Marketing For Online Dating

Online video is taking the content marketing world by storm, but you'll have to do more than just make the one to realise its full potential for your online dating site!

If we were five years in the future, would you be reading or would you be watching this article? As online video continues its rise, it's an interesting question to think about and also how do you actually use positively for your disabled dating sites?

By 2017, video will account for over 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled as well.

The Future of Social Content Marketing?

With online video quickly becoming a key means for people to satisfy their information and entertainment requirements, small businesses including dating sites that fail to include it in their online marketing strategies will do so at their peril.

Video is the future of content marketing. That is, if it's not the here and now. Various studies show more than half of companies are already making use of the medium – a figure that's predicted to rise as more and more realise the possibilities. Nielsen claims 64% of online marketers expect video to dominate their marketing strategies in the near future. It's not difficult to see why.

When it comes to potential reach, video is without doubt, peerless. YouTube receives more than one billion unique visitors every month – that's more than any other channel, apart from Facebook. And is now the second largest Search Engine in the world. One in three Britons view at least one online video a week – that's a weekly audience of more than 20 million people in the UK alone. Video can give you access to all this. Video done well can give you a slice of it. What other form of online content can do the same?

How to Create Engagement with your Social Media

The success stories of videos that have gone viral are now legendary. A recent campaign from Volkswagen, for example, saw a trio of its videos viewed a combined 155 million times. If such numbers seem out of reach for companies without 12-figure revenue streams, they at least demonstrate video's inherent share ability. Engage viewers and they will share the video with others. They will spend longer on your website and more time interacting with your brand. For any social media campaign, in fact any SEO exercise, video is without doubt one of the best tools in the kit.

Online video is naturally engaging and, in an age of information overload, it's vital for small businesses to offer content that is easy to digest; if not, consumers and prospective members will simply move on. Video does this very well. If a picture paints 1,000 words then one minute of video is worth 1.8 million, so say Forrester's researchers. Little wonder then that Axonn Research found seven in 10 people view brands in a more positive light after watching interesting video content from them. How do people perceive your dating brand?

Video Marketing for Online Dating Businesses

But is video really possible for small businesses? Absolutely. Production costs have fallen significantly in recent years and you no longer need to be a technical whiz to work out how to use it. Apps such as Twitter's Vine, with its six-second maximum clip length, have dramatically increased the opportunity for dating businesses on a limited budget to get stuck in. Nevertheless, if you're to realise a decent return on your time and investment, you will need to think about the following.

Always consider the audience you are trying to reach and ensure the video is relevant to them. If it's not the most appropriate means of getting your message across, you are probably wasting your time and money.

Do not neglect social media and be sure to promote across multiple channels. If you want to fully realise your video's potential, you must make it easy for users to find and share it. Don't neglect mobile either. Ooyala has claimed a tenth of all video plays happen on mobiles and tablets, and it's an increasingly important segment, with mobile phones holding 41% more share of video consumption at the end of June 2013 than at the start of that year.

Finally, be creative, not only with the videos themselves but in the campaign strategy you build around them. As they say, creativity wins over the cost of production every time. Get that bit right and video won't just be the future of content marketing, it'll be the future of content marketing for you and your business.