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Contact South West Web Marketing Why Online Advertisers Love Business Directory Websites

Business Directories For Online Marketing

Using Business Directories For SEO

The last several years have seen a growing shift of advertising pounds leaving the more traditional mediums of print media and moving to various areas online. Within this domain it can still be a challenge for online advertisers to sift through the expanses of the internet and find the best places to spend their money online. This is where online and business directories have been able to gain a solid foothold in the digital marketplace. Most modern advertisers see directories websites as an attractive option, the two main reasons for this are fairly simple: highly targeted audiences and easily measurable ROI.

Highly Targeted Online Audience

With common uses including local search sites, product directories, membership guides, and yellow page sites online directories by nature are highly focused sites. They typically have a common focus by geographical location, industry, subject matter or all of the above. This format tends to bring people together, typically very like-minded groups of people who share the same interests and habits. This provides the ideal landscape for potential marketers and advertisers who are looking to reach a very specific type of audience to get their ads in front of.

Think About Online Niche

Many niche businesses and industries - including Weight Loss websites have benefitted through the use of online directories. They have made it easy to build sites with focused subject matter and relevant listings and pair them with a blog, news or set of articles and social media posts that are all related to a very specific industry or niche.

Measurable ROI

As a marketer, web banners, sponsored content, and email newsletter sponsorships provide keen insight into the success of promotional messages, advertising offers and how responsive a given audience is to that message and offer. These are key factors for marketers and advertisers to be able to gauge their success and determine whether they find their spending to be worthwhile and something they will continue to invest in. A lack of such data can be nerve-wracking at best for an advertiser and lead to rash, uninformed decisions being made.

Luckily, this data is easily attainable through online directory site analytics and reporting, plus pairing your site with platforms like Google Analytics and Saleforce can provide an even higher level of insight. This nformation will provide a directory site owner with valuable selling points that can be shared with potential advertisers to portray the potential for success and gaining a favorable return on investment (ROI) from their ad.

How many people see the ads? How many people clicked on them? Of those people, how many people visited the ad’s website? Which pages did they click on when they were there and at what point did they abandon the site? How many people opened the email, how many people that opened that email came to the company’s site, or furthermore, how many people made a purchase because of that ad? The ways to break down and dissect the numbers into cost per lead, cost per conversion, cost per click—they’re all limitless.

Author - Shaun Richings is a Digital Marketing and SEO Specialist with nearly 15 years experience across multi niches. For more information take a look at my LinkedIn profile or contact me on 07957 214474.