E Commerce Sites and DevelopmentSocial Media and Social ListeningSearch Engine OptimisationContact South West Web Marketing

Quotation and Enquiry Form

Want a FREE quotation? Leave us your name and telephone number and a few details.. we will get straight back to you.

Email From:*

Name:

Tel:

Enquiry:

Follow our Tweets! We offer FREE SEO and Online Marketing Advice, just click on the Follow Twitter link...

Contact South West Web Marketing What Is A /B Testing?

A/B testing (multivariate) is a method of testing for an advertising campaign that involves two different versions of a web page to see which is more effective. In a basic A/B test, a random visitor is shown either the “A” web page, which is generally the current design or control page, or the “B” web page, which is the new design or the challenger page.

The reaction of the visitor is tracked, whether the visitor leaves the page, stays and reads text, or makes a purchase based on what the web page looks like. These reactions are recorded and the results determine which page, page “A” or page “B,” will become the new page for the website.

There is also a form of the A/B test that is called a 50/50 A/B Split Test, and that leaves the decision of which page is shown to the visitor to coin toss predictability.

To be effective, an A/B test must reach an audience within the target demographic, or more simply, should be tested on the key audience the website wishes to reach. A/B testing should be used to narrow down how individual changes work for or against the website.

Changing too many variables at once will render the test useless, as the reaction of the visitors will not be judging just one change on the web page. To change multiple variations and test them, websites should use a multivariate test.

Of course, A/B testing is not just used to test the web page itself. There are other variables on a web page that can use an A/B test to determine whether they have any effect on the behavior of visitors to the website.

Other variables that might be tested using an A/B test include:

Banner ads
E-mails
Landing pages

 

Back to Online Marketing Terms

.......................................................................................................................................................................................................

Talk To Us About iPhone And iPad Applications E Commerce Consultancy...

An average Ecommerce Site conversion rate for a UK retailer is close to 7%. If you would like to improve your ecommerce site performance then please contact us. South West Web Marketing will start with an in depth analysis of your site, benchmark the google ranking of the site, and use monitoring tools to analyse all the key pages. We will identify any flaws in the booking funnel and any issues that effect site conversion such as usability, digital planning and email broadcasts.

.......................................................................................................................................................................................................

Talk To Us About iPhone And iPad Applications Other Services from South West Web Marketing...

Our services include Search Engine Optimisation, Online Advertising, Resources, Twitter, Facebook, Tourism, Web Design, E Commerce, Email Marketing, Link Building, Content Marketing, Affiliates, Google and Adwords, Mobile Retailing, Social Listening, Marketing Strategies, Viral Marketing and pretty much anything "webby" you can think of.