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Contact South West Web Marketing What Are Branded Keywords?

For SEM and SEO purposes, keywords are the words or phrases that a search engine user types into a search engine to find what they are looking for. Branded keywords are the search words or phrases that include the brand name or a variation of the brand name. Examples of branded keywords that deliver traffic for “Company X” include:

• Company X
• CompanyX
• CompanyX.com

Branded keywords can also be long tail keywords and can include:

• Company X information
• Company X reviews
• Company X careers
• Etc.

Branded keywords are used by searchers that have already heard of your brand or business through other marketing efforts and are looking for a website for more information. The primary goal of an SEO campaign is to improve traffic from an audience that hasn’t yet heard of the brand or business (using non-branded keywords) however it is still important to include branded keywords in the mix, especially on interior “About Us” type pages so that searchers using branded keywords can easily access the correct page.

 

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Talk To Us About iPhone And iPad Applications E Commerce Consultancy...

An average Ecommerce Site conversion rate for a UK retailer is close to 7%. If you would like to improve your ecommerce site performance then please contact us. South West Web Marketing will start with an in depth analysis of your site, benchmark the google ranking of the site, and use monitoring tools to analyse all the key pages. We will identify any flaws in the booking funnel and any issues that effect site conversion such as usability, digital planning and email broadcasts.

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Talk To Us About iPhone And iPad Applications Other Services from South West Web Marketing...

Our services include Search Engine Optimisation, Online Advertising, Resources, Twitter, Facebook, Tourism, Web Design, E Commerce, Email Marketing, Link Building, Content Marketing, Affiliates, Google and Adwords, Mobile Retailing, Social Listening, Marketing Strategies, Viral Marketing and pretty much anything "webby" you can think of.