E Commerce Sites and DevelopmentSocial Media and Social ListeningSearch Engine OptimisationContact South West Web Marketing

Quotation and Enquiry Form

Want a FREE quotation? Leave us your name and telephone number and a few details.. we will get straight back to you.

Email From:*

Name:

Tel:

Enquiry:

Follow our Tweets! We offer FREE SEO and Online Marketing Advice, just click on the Follow Twitter link...

Contact South West Web Marketing Are you dreaming of a bright e-Christmas?

Online retailers need to make their plans for Christmas well in advance if they are to maximise sales during the festive season.

I once heard someone say, “Experience is not a good teacher. Experience is a hard teacher”. Reluctant as we may be sometimes to accept advice, learning from other people’s experiences can help us avoid some painful ones of our own. With this in mind, here are some useful tips from successful online businesses to help us all survive and prosper in the pre-Christmas period on the web.

Seasonal trends
Even if your core business doesn’t grow at Christmas, you can still take advantage of seasonal trends. If you don’t believe me, go and visit your local garden centre this Autumn! So be on the lookout for seasonal products that you might be able to sell from your website, and be willing to experiment.

Be aware that customers buying items as gifts may have less product knowledge than those who buy for themselves. “The run-up to Christmas brings a whole new breed of customer that you might not see through the rest of the year.

Stock
Use all the information you have available to plan stock levels for Christmas, especially your own sales data from previous years. If relevant, keep an eye on stock displays in larger high-street competitors. The more stock of a product they have on their shelves, the more they are expecting to sell. Take particular care over products and components that have only one source.

Delivery
Meeting delivery deadlines is obviously critical at Christmas, and this starts with setting realistic expectations. “Make sure you have a realistic cut-off date for deliveries, and “Make sure you know the last posting dates and publish them on your website,”

Keep stock information up to date on your site, so you don’t get orders that you can’t fulfil. “Mark items out of stock on the website as quickly as possible,” is good advice. “This means that customers’ time is not wasted, and costs associated with back-ordering of items and customer communication are minimised.”

Special offers
Christmas can be financially pressured for many people, especially those with families. Everyone has to make multiple purchases, and often on a tight budget. Try to have offers that entice shoppers to spend more with you, and give greater value in return. “Christmas is not a time for hacking out old stock with money off or 2 for 1 offers. Try to provide deals that offer something good to the customer in return for more outlay.”

You and your staff
Whilst focusing on achieving 100 per cent satisfaction for your customers, you also need to look after yourself and your employees. “Staff all want time off over Christmas, so be aware and plan ahead,” A little forethought here can reduce your own stress levels in other areas. “Do your own Christmas shopping early, and persuade someone else in your family to cook Christmas dinner”.

.......................................................................................................................................................................................................................................................................................................................

Talk To Us About iPhone And iPad Applications Other Services from South West Web Marketing...

Our services include Search Engine Optimisation, Online Advertising, Resources, Twitter, Facebook, Tourism, Web Design, E Commerce, Email Marketing, Link Building, Content Marketing, Affiliates, Google and Adwords, Mobile Retailing, Social Listening, Marketing Strategies, Viral Marketing and pretty much anything "webby" you can think of.