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Contact South West Web Marketing Online Audits. What do they actually involve and should you have one?

Objective
The aim of a web audit is to analyse an existing web presence to facilitate performance improvements creating better online technical, structural and business delivery.

Usability
Understanding and identifying audiences and stakeholders is the first step to creating a highly usable website. This is achieved through:

◦Audience analysis
◦Perception audits
◦Stakeholder requirements gathering

Then identifying key areas:

◦Current web statistics analysis
◦Copy and language usage audits
◦Navigational structures and methodologies
◦Modelling the user experience
◦User assistance techniques
◦Web response times
◦Broken links

Standards Compliancy
This involves looking at the current standard of web page coding and mark-up:◦Appropriate use of international coding standards

◦Current compliance to standards
◦Beyond compliance, looking at well presented mark up
◦Cross browser performance
◦Cross platform performance
◦Adaptive technologies performance

Accessibility
We will analyse your sites availability to the widest possible audience to maximise economic benefit and ensure legal compliance with the DDA.◦Detailed WAI/WCAG A, AA and AAA conformance level reports

◦Analysis of website delivery for adaptive technologies and subsequent enhancements
◦Developing long term accessibility strategies
◦Advertising conformance logos

Information Architecture
We will look beyond the navigational structure of a website and analyse the management of information:

◦Use of Taxonomy
◦Meta tagging, including Dublin Core standards
◦Methods for encouraging browsing by subject matter, not simply by navigational structure
◦Search engine ranking and optimisation

Branding
We will look at managing your branding requirements on line:
◦Visual design
◦Branding guidelines
◦Branding and design consistency

Business Process
Looking at wider business processes and their relationship with the web:◦Aligning web strategy to business strategy

◦eMarketing
◦Site promotion
◦ROI
◦Competitive positioning
◦Analysing business process and potential benefits of moving these online
◦Application of new technologies to enhance business process

For more information or to chat about your online presence or to have an online audit, contact Shaun on 07957 214474 or email enquiry@southwestwebmarketing.co.uk

Tags: Social Media, Web Design, SEO, Analytics

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Our services include Search Engine Optimisation, Online Advertising, Resources, Twitter, Facebook, Tourism, Web Design, E Commerce, Email Marketing, Link Building, Content Marketing, Affiliates, Google and Adwords, Mobile Retailing, Social Listening, Marketing Strategies, Viral Marketing and pretty much anything "webby" you can think of.