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Contact South West Web Marketing 9 Unusual Ways To Market Your Freelance Business

There’s a whole world of freelancers out there. Thanks to technology it’s now easier for people to compete on a global level. With so much competition everywhere you look, how can you make yourself stand out as a freelancer? Below are my nine unusual ideas to market yourself and get noticed.

Create a personal brand
Word of mouth is a great way to get new business but you have to get out there and meet people. Going to local networking events is one way you can do this, but of course there may be other designers, copywriters and web developers in the room.

Now, I’m not suggesting you dress up as Batman or Krusty the Clown in a vain bid to get noticed, but you could try branding yourself in a more subtle way. Creating a unique and consistent look at these events will help people remember you – for example you may want to dress all in one colour or wear a stylish yet unusual hat to your meetings. You get the idea – just a subtle touch to make you a bit more memorable.

Take to the airwaves
There are countless local radio stations all over the country which can provide a great platform for you to promote your business. With the current global economy being in a downturn and more and more people starting their own businesses, why not contact your local stations and ask if they’d like to do a feature on how to start up a business?

You will get the chance to showcase your expertise and get a free plug for your business. The best part is you’ll be talking to local people which then gives you the chance to build face-to-face relationships and get word of mouth referrals when you do a good job.

Become a doctor in your field
I’m not suggesting you ditch your freelance career and go off to study medicine for several years. Whatever sector you’re involved in the chances are there will be local people who want to find out more about what you do and ask your advice.

You can tap into this market and promote yourself by starting a monthly web design or SEO clinic for example where local business owners will come directly to you to get the benefit of your expertise. When they have a need for your service, guess who they’re going to come to – the person who has been so helpful and they already know or some random freelancer they found on Google?

Come up with a great competition idea
As the old saying goes, sometimes you have to speculate to accumulate. Coming up with a great competition and promoting it on sites like Facebook and Twitter could bring you in lots of new business.

For example, if you design and develop websites starting at £600 you could run a promotion giving away an iPad2. This may seem like a big investment but what if you gain the contact of hundreds of potential customers from it and you’re then able to email them with details of what you offer?

You could more than make your money back just by getting one new website order from your competition and what’s more, if your competition goes viral, you will get invaluable exposure for your freelance business too.

Try to get a celebrity endorsement
This might be a long shot but you never know until you try. If you’re an artist or designer why not create a special one-off piece for your favourite celebrity?

If they really like what you’ve done they may mention you on Twitter, TV shows or in magazine interviews. Imagine the difference that kind of backing could make to your freelance business.

Get outdoors
If there’s an empty field near where you live that’s next to a busy motorway, you could use this to market your business to the huge amounts of motorists.

By getting permission from the owner to put something striking and noticeable up in their field, you could grab the attention of thousands of local people who drive past every day.

An example of this would be if you’re a freelance photographer. You could place your best image on a huge board with a mention of your website address. You just never know who might drive past!

Start your own online community
Another way to go about boosting your profile as a freelancer is to launch an online magazine with a discussion forum.

Take a look at what’s around for businesses in your area just now to see if you can spot a gap in the market. For example, there may be nothing aimed specifically at small businesses, so you could team up with some other local freelancers to promote all of your services.

Choose a local partner
Marketing yourself as a freelancer can be hard work. Here are ways you can overcome this including partnering with another local business. For example, if you have a local accountant who needs a website, you could provide one at a reduced rate in return for being included in their marketing materials and communications that are sent out to local business owners.

Send out a memorable mailshot
Whether you’re just starting out as a freelancer or have been going for a few years, it does no harm to remind people that you’re out there.

If you really want to stand out there are a few things you can do to make sure your mailshot makes a memorable impression. First of all, don’t opt for the ‘one size fits all’ approach. Look at the websites of the companies you’d like to work with – is there any personal information on there about the owner such as their likes/dislikes etc?

Making people feel special can deliver great results. You can handpick a few local companies and send them something relevant and unique with a link to your website or phone number on it.

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For more information or to chat about your marketing, contact Shaun on 07957 214474 or email enquiry@southwestwebmarketing.co.uk

Tags: Web Design, E Commerce, Social Media, Social Listening, Marketing Strategies, SEO


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