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Contact South West Web Marketing Online Marketing Strategies For Hospitals And Healthcare Providers

What Is The Difference Between Online Marketing for Healthcare and Other Industries?

Online Marketing For Continuing Healthcare Businesses

Are you a healthcare professional looking for marketing ideas, or ways to improve your online marketing strategies? If so, you’ve come to the right place.

What Is The Difference Between Online Marketing for Hospitals, Continuing Healthcare and Other Industries?

With many industries and professions, online marketing tactics don’t have to be time-sensitive. Businesses can utilize strategies like pay-per-click ads, email marketing, and special deals, all of which consumers may view and act on at any time. However, as far as healthcare is concerned, a majority of consumers are seeking out hospitals or physicians only when they need them—and sometimes very urgently. So these broader, less targeted marketing strategies may be far less effective. After all, how effective will an ad or email campaign for a hospital be when someone is completely healthy? Marketing strategies for continuing healthcare businesses need to be much more precise.

Rather than focus on typical online marketing strategies that require your hospital, continuing healthcare business or office to reach out to potential patients, your focus should be on increasing the number of patients that come to you. You can accomplish this by using inbound marketing, one of many aspects of hospital Internet marketing that can increase awareness and increase patient volume.

What is Inbound Marketing for Continuing Healthcare Businesses?

Inbound marketing refers to the practice of presenting helpful, informative content to those when they are looking for it—that is, when they are actually specifically searching for your hospital, office, or services. Rather than relying on advertisements or methods that are intrusive, inbound marketing has you improve the experience for those who come to your site, increasing the likelihood that they will choose you for their healthcare needs.

Inbound marketing is necessary for healthcare and hospitals because those who are looking for treatment, or even experiencing an emergency, aren’t likely to recall traditional marketing methods. They’re more likely to make their decision based on quick Internet searches, and the quality of information they can find online. That’s why it’s so important to use inbound marketing to make your website more visible, more informative, and more appealing to those who may be looking for it in the heat of the moment.

Inbound Marketing Tips for Healthcare Providers

1. Make sure your Healthcare and Care Home Fees site is visible using SEO

Search engine optimization (SEO) refers to the practice of optimizing and improving your website’s content and code so that it appears higher and more commonly in online searches. For example, by using SEO, you might be able to rank #1 for phrases like “continuing healthcare [city]” instead of position 10.

SEO has the potential to be complex and multi-faceted. It involves optimizing not only the content on your website—that is, ensuring the keywords and phrases you want to rank for appear on your pages, in special locations like titles and headings, and in your navigation—but also improving your page speed, factors like bounce rate, and even increasing the number of links pointing to your site.

Without SEO, you may not be able to reach those who are searching for a hospital, healthcare, or a physician in their time of need. That’s why SEO is so crucial, and is the first thing you should implement as part of a healthcare marketing plan.

2. Using Web Design and UX to make the experience seamless

What happens after a potential patient locates your website via an online search, and is trying to find information about your location, hours of operation, accepted insurance, or physicians on your site? Is your website providing a hassle-free experience... or is it driving these valuable visitors away?

By utilizing modern web design standards and up-to-date user experience guidelines, you can make the experience of visiting your site and locating crucial information much smoother. This may involve replacing out-of-date side navigation and homepage stock photos with navigation on the top of your site, a new search option, and recent photos of your hospital or facility.

Consulting a web design expert or user experience (UX) specialist is often the best way to ensure that your hospital's web design meets the standards users have come to expect and is as easy to browse as possible.

3. Add Educational Content to better your reputation and visibility

On some occasions, visitors will not seek out your website because they are in an emergency situation. Sometimes they will be researching their health, looking up information on a future surgery or procedure, or simply be reading about conditions they are curious about.

If you add educational content that answers questions, provides information, and introduces your facility and its staff, you are more likely to bring these website visitors to your doors. Potential patients who are able to learn more about your operations, and get a sense of what you do, are much more likely to consider you for their needs. Additionally, the presence of educational content on your website can help with your SEO. The more keyword-rich content you have, the better you may rank, and the more potential patients you may reach.


Tags: SEO for Healthcare Providers, Online Marketing For Continuing Healthcare Businesses