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Contact South West Web Marketing Online Marketing Glossary

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A -
A/B Testing (MVT)
Ad
Ad Copy
Ad Quality Score
Ad Title
Affiliate Marketing
Alt Text
Anchor Tag and Text

B -
Backlinks
Behavioral Targeting
Bing Ads
Bing Webmaster Tools
Bounce Rate
Blog
Blog Comments
Branding
Branded Keywords
Breadcrumb
Buying Funnel

C -
Click Through Rate (CTR)
Content Management Systems (CMS)
Content Marketing
Content Networking
Content Targeting
Contextual Advertising
Conversion Rate
Cost Per Acquisition (CPA)
Cost Per Click (CPC)
Cost Per Lead (CPL)
Cost Per Thousand (CPM)

D -
Deep Linking
Description Tag
Display URL
Directory
Domain Age
Domain Authority
Dynamic Landing Pages

E -
Email Marketing

G -
Goodle Adwords
Google Analytics
Google Keyword Tool
Google Reconsideration Request
Google Webmaster Tools

H -
Hypertext Transfer Protocol (HTTP)
Hypertext Transfer Protocol Secure (HTTPS)

I -
Impression
Internet Protocol Address (IP Address)

K -
Keyword Phrase
Keyword Research
Keyword Stemming
Keyword Stuffing
Keyword Tag

L -
Landing Page
Link Bait
Link Building
Link Popularity
Link Farm
Log File
Long Tail Keywords

M -
Meta Tag

N -
No Follow Code

P -
Page Rank
Page View
Pay Per Click Advertising (PPC)
Per Per Click Arbitage
Podcasting
PPC Bid
PPC Negative Keywords

R -
Reputation Management
Return On Advertising Spend (ROAS)
Robots.txt

S -
Search Engine Algorithm
Search Engine Crawler
Search Engine Index
Search Engine Optimisation (SEO)
Search Engine Results Page (SERP)
Search Engine Ranking
SEO Copywriting
Sitemap
Social Bookmarking
Social Media Marketing
Social Networking

T -
Thin Content
Title Tag
Tracking URL

W -
Website Analytics
Website Domain
What is Unique Content

X -
XML Feed

 

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Our services include Search Engine Optimisation, Online Advertising, Resources, Twitter, Facebook, Tourism, Web Design, E Commerce, Email Marketing, Link Building, Content Marketing, Affiliates, Google and Adwords, Mobile Retailing, Social Listening, Marketing Strategies, Viral Marketing and pretty much anything "webby" you can think of.