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Contact South West Web Marketing SEO for Adult and the Online Dating Industry

The importance of SEO and Online Marketing for Online Dating and Adult Dating Sites

SEO for Adult and Online Dating Websites

When creating, building and running a successful adult dating site and dating app, SEO is critically important for every online business and especially anything concerning the adult industry. However, some people tend to overlook the importance of this, as it relates to the adult dating industry and a belief that Google will ignore or downrank. When you consider the profit potential for different adult-oriented niches such as casual dating, it becomes clear that there is money to be made through a variety of means, and SEO and online marketing will help these online dating businesses flourish. And in addition to helping to direct the customers to your site, good SEO makes business transactions much more efficient. This includes sales pages, the sign-up page and various payment processes.

Online dating sites are successful by being visible. This means that these websites clearly present the services in a manner which attracts users, and convinces them to sign up and join. An adult or niche dating website which is disorganized will leak customers very quickly. Simplicity is the key, especially when you just want the site to be visible, easy to use, responsive and therefore popular.

So what is Black Hat SEO?

In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.

But adult dating SEO doesn't have to be a black art; Dating Factory's been doing it for some time and only engage in 'White' SEO practices. The main things you have to think about are:

Content still is king - get some good stuff up on your site, lots of it and frequently - dating sites with no content wont get indexed. There are many ways that regardless of what site you are trying to rank, the SEO tactics will broadly be the same. Original and engaging content, a well designed and coded site and good quality links are just three things that will bring a small amount of success when trying to rank any site. But with the adult industry being one of the most competitive areas online, a small amount of success isn't really good enough, which is why it is important to understand that adult SEO is somewhat different to 'mainstream' SEO.

Keywords and longtails - adult is easy in that there are many untapped keywords (especially longtails) to exploit but watch out for the explicit words and phrases.

Social media - you won't be able to use Facebook for adult dating sites, but you can promote on Twitter and Pinterest. Make sure you use hashtags to attract yor audience. And again make you use keywords intelligently.

Linkbuilding - other adult webmasters may be happy to link to you and they'll certainly trade traffic. There are lots of ways where tactics are different, but perhaps the most important is link-building. If you are trying to rank a normal site, say an e-commerce store selling handbags, then building good quality links would be an integral and relatively easy task. Guest posting, article marketing, videos and infographics being just some of the ways good quality links could be built. But if you look again at that list, then you will see that in terms of adult and niche dating SEO, there are severe limitations as to where links can be obtained, especially when talking in terms of 'mainstream' media. The vast majority of mainstream blogs or websites would not publish anything remotely to do with the adult industry, whether it be a blog, article, video or infographic, so adult SEO has to be a little bit more creative.

In order to rank highly, and to get more visitors, your website must be interactive as well. This refers to the inclusion of images, video and other interactive features.