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Contact South West Web Marketing How to Use Video and YouTube to Grow Your Legal Business

Why Use Video to Grow Your Law Firm?

The fastest growing trend in the online marketing world is video marketing. So have you thought about how video can impact and be utilised for your law firm?

Why Use Video to Grow Your Law Firm?

Getting your legal business recognised on the web gives you maximum outreach to your clients and future clients, and video plays a vital role in that recognition. It also makes the "getting to know law firm process much quicker. Online video marketing lets you create essential and valuable content that helps you get across information in an engaging format and helps you further develop your identity. Figures tell us that by the year 2017, 77% of Internet traffic will be video and rich media, signifying the growing footprint of video marketing and the ever-growing importance of implementing video into your digital marketing strategy. Using video in these forms helps you to build trust and authority with your audience when used strategically for online marketing your legal, continuing healthcare claims, law business.

Did You Know That YouTube is....?

YouTube is the second largest search engine in the world (first is Google) and one of the most powerful video tools at your disposal. YouTube’s research states that 300 hours of video are uploaded to the site every minute and the number of hour’s people are watching on YouTube each month is up 50% year on year.

The pure weight of YouTube can be used to your advantage to interact with your audience in an engaging and fast pace way. You can produce small educational videos (How to claim Continuing Healthcare costs), FAQ videos, course videos or even a generic promotional video about your business. It’s important to also label and add keywords which are relevant to the video and also link back your website. The additional power of YouTube is that your video is available 24/7, unlike TV advertising and you do not need to schedule in your video and it also has significantly lower costs – or is even free if you do yourself!

Welcome Your Audience to Your Business Website with a Video

The moment a user visits your website, a great way to connect with them is via the introductory video. It makes the user experience very personal and it is your first chance to make an impression on them and introduce them to your legal company. You could show members of your firm, your client base, case studies or just a general overview of your core offerings. Creating your first impression has a powerful impact from the moment they land on your page.

Use Webinars to Attract Your New Clients

Webinars (online seminars) are a unique way to build a relationship with potential clients; you provide them with a personal and interactive way of building a relationship with you, establishing rapport before you meet face-to-face. Organising webinars is a great way to establish, or increase your online identity and build a great community.

These webinars can be uploaded to your YouTube channel and sent out via newsletters or on your blog and converted into PDFs. There are numerable ways you can engage video to help your law firm.

Create an Online Educational Video Library

It’s no good making one video and leaving it there. As with anything digital, you have to keep doing it for it to work to its maximum ability and to your benefit. It is key to maintain an online identity by regularly uploading videos to your channel. We recommend you release 1 video per week, it can be from 1 minute to 3 minutes long – it can be based on the latest things going on in your firm and converting any articles into video. Use your imagination but be relevant and concise.

In your production process you can film 5 to 10 videos in one go, to make the process as efficient and less time consuming as possible. It’s important your editor/producer creates an "intro" and "outro" for your videos to help build your legal brand identity and give your videos a slick finish. You can then market the video to be released once a week or as often as you feel is needed.

Make sure you add your Videos to your Social Media

Video can be shared in so many ways. Most social media platforms nowadays have an extensive outreach to potential clients and audiences and is dominant in the Internet community for sharing information. The videos you produce can be posted on sites such as Facebook, Twitter, and LinkedIn just to name a few.

And finally....

Create call to actions, keep a track of the results such as engagement and use analytics such as Google Analytics to help you keep track of this. It’s vital to measure the videos impact on your website, so you know where to improve, re-record or do more.


Tags: Youtube Marketing For Law Firms, Video Online Marketing For Continuing Healthcare Companies