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Contact South West Web Marketing How to Create a First Class Social Media Strategy For the Travel Industry

Online Marketing And SEO For Travel And Tourism

Social Media For Travel And Tourism

Whether you’re an airline, ferry line, cruise ship, Cornish Luxury Hotel, amusement park, casino, restaurant or a destination marketing organization – effective social media marketing and engagement is crucial to the success of your tourism business.

Tourism is an important pillar in almost every country’s economy – and in the last few years, some countries and organizations have been leading the way in leveraging social media to entice tourists to visit their locations and businesses, with some truly amazing and innovative social media marketing initiatives. These successful social media fuelled marketing pursuits have provided the travel, tourism and leisure industry with inspiration and best practices around leveraging social media to create buzz around their destinations and businesses, and for providing world-class, real-time customer service through social listening.

1. Be Your Tourism Businesses Concierge - Meet And Greet

Planning for a holiday can be very difficult. There’s so much to plan – where to go, where to eat, where to stay, how to get there – social media gives travel & tourism organizations the tools to develop creative ways to help tourists plan their vacation. Inspire, engage and add value for your customers and community by providing them with useful insider travel information and a holistic overview of the destination.

2. Create a Social Tourism Information Booth

Use your brand’s social media channels to provide useful updates and information on local events and situations that may affect their vacation, with helpful ways to plan around these events.

3. Encourage Travelers to Share their Stories

Travel stories are typically the most engaging and fascinating stories – they’re colorful tales of discovering new places, people and food – full of excitement and wonder. They tell a very personal experience, but they inspire and entice your audience to create their own adventure. Find innovative and exciting ways to encourage your community to share their own experiences, through stories and photos.

4. Show Them What They’re Missing

When it comes to traveling, a picture really is worth a thousand words. Images are a great way to excite your community and inspire them in planning for their next trip. And the more beautiful and enticing photos you post, the more your community will pin your photos to their pinterest boards. Also, encouraging your community to upload their own photos is a great way to curate content and build a community around your brand.

5. Encourage Your Visitors to “Check-In”

Whether you’re encouraging tourists to check in to your bar, airport, hotel or casino – implementing mobile geo-location apps into your social media strategy is an excellent way to create buzz around your brand or destination – and an even better way to leverage mobile apps – is to get creative with fun promotions and contests.

6. Listen to Your Online Community’s Travel Experiences

People are constantly sharing their experiences from your destination, hotel, airport, aircraft or cruise ship on social media – so you need to be listening in order to be aware and ready to chime in with help. Chances are you’ve seen frustrated tweets or facebook updates in your network, complaining about the delay of a flight – the airlines that respond to these complaints with helpful information are regarded highly throughout social media. By listening for these conversations and helping in real-time – you will turn a negative situation into a winning customer experience, and develop strong, lifelong relationships with your customers – some will even become active advocates for your organization throughout the social space and beyond.

7. Inject Some Fun Into Your Tourism Brand

Traveling is fun and exciting, but for many people it’s just another day of work. Lots of travelers spend more time sitting in an airplane than sitting in an office, so for them hearing the same safety video three times a week can be pretty tedious.

8. Engage on International Social Media Sites

Four Seasons is by far one of the most engaging luxury hotel chains on social media. From virtual wine tastings on Twitter to active participation in location-based apps such as Foursquare, to their highly curated content on YouTube, Four Seasons clearly ‘gets’ social media engagement.

Not only are they actively engaged and creative in their social marketing campaigns and compelling content marketing, but Four Season’s also understands the importance of branching out off our social channels here in the West, and tapping into international sites to connect with the rest of their global community. Four Seasons has an active presence on Sina Weibo, China’s most popular social network (with more than 250 million users) and they’ve even launched an online magazine site there.

Your customers are from all over the world and they are discussing their experiences with your brand, in a variety of languages on international social media channels. Shouldn’t you be listening?

Author - Shaun Richings is a Digital Marketing and SEO Specialist with nearly 15 years experience across multi niches. For more information take a look at my LinkedIn profile or contact me on 07957 214474.