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Contact South West Web Marketing Does Blog Commenting Help Your Business in Terms of SEO

Online Marketing Tips

Blog Commenting For SEO

If we go back a few years, we will recall how search engines could be “gamed” or manipulated into moving your site to the top rankings slot (SERPs), and back, one of the most common ways to do this was blog commenting.

The concept was simple, leave a comment or two on a high-authority well performing "Online Tourism Marketing" blog (for example) while cleverly leaving your target keyword (not your company name) on the anchor text. At the time, this was a quick fix which would get you high quality links by the dozens.

However, over the course of time, things have taken a different turn for better or worse, especially since Google has been keeping pace with these practices and has become much smarter in the process.

So - Does Blog Commenting Still Count from an SEO Perspective?

From a strict SEO standpoint, you may not benefit too much through blog commenting. Despite the fact that you may be strategically picking off high-ranking blogs one by one and leaving comments, you might not get much in return at the end of the day. If anything, you may be doing more harm than good, thanks to Google’s algorithm changes.

In the old days, links coming from blog comments were considered irrelevant to the context of the blog and with a very good reason, because this was done only for SEO and link-building purposes. And this is one major reason why links coming from blog comments eventually lost their significance and therefore your rank.

Today if clever and highly relevant blog comments bring more visitors to your website, they can certainly be contributing factor towards improved search engine standings. So on one hand, blog commenting may not correlate directly with SEO, on the other, it can indirectly be used to leverage better search engine rankings. And when we say SEO, we’re pointing to your website and not your blog’s SEO. Being said, if you leave relevant links that point to your blog when you leave comments on high-ranking blogs, your blog SEO can be enhanced as well.

Can Blog Commenting Compliment My Online Marketing Efforts?

When we discuss online marketing strategies, the goal is largely the same as any other business in your competitive circle: to gain as much high-quality and relevant traffic to the company website as possible.

Since you may or may not get a lot of SEO value from leaving comments on even the highest ranking blogs, you need to find ways of gaining dense traffic to your site through non-SEO means. First, shortlist the blogs that are generating the most clicks, then turn your attention to converting prospects into customers and email the subscribers.

So from a conversion perspective, blog commenting can indeed complement your online marketing efforts. If you see traffic coming from one blog being converted at a significantly higher rate, then your work is cut out:

Keep leaving comments on that blog until it no longer yields fruitful results List key traits of that blog, scour the same niche for other blogs that match those traits The beauty of blog commenting lies in the fact that it can lead to a lot of visitors that might convert, particularly if they are ‘qualified visitors’ in your target niche.

Remember to be completely transparent about what you do while commenting because you are introducing yourself to a new prospective audience, without linking to your business directly, which can lead to a lot of traffic and conversions down the line.

The Nuts and Bolts of it!

It’s fair to say that blog commenting may not have the same significance it had a few years back, and this will probably hold true for many years to come. After all, there are no visible signs that Google is going to reverse its algorithm updates just to add blog commenting to its list of “fair SEO practices”.

On the upside though, what we’ve just discussed makes it clear that under the right circumstances, blog commenting can work wonders for website traffic and eventually, conversions, without affecting your organic rankings. And from an online marketing perspective, you’ve got nothing to lose by revisiting the idea.

Author - Shaun Richings is a Digital Marketing and SEO Specialist with nearly 15 years experience across multi niches. For more information take a look at my LinkedIn profile or contact me on 07957 214474.