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Contact South West Web Marketing Do I Need To Have A Optimised Mobile Website?

Do I Need To Have A Mobile Website? What Do You Think.....?

Not having a mobile optimized website for your customers or your business today is simply not an option! Why is this? Because your future and present customers are on their mobile phones 24 hours a day, 7 days a week and it is critical for your business to be able to connect with them or there is a huge risk of losing business to your competition.

Nowadays, everyone uses their phone to access the news, current events and entertainment. Mobile phones, tablets, phablets and other devices have changed the way we access the information for every type of business you can possibly imagine — and in a very short period of time! Mobile has taken over the world.

Here are a few incredible stats about the growth of mobile :

As of January of this year. 65% of British adults have a smart phone
The number of users with tablets has increased from 3% to 42% this year
Mobile is second only to television as the most time spent per day on a major electronic media source

With these figures, it’s no surprise that eMarketers are expecting mobile to represent 26.4% of the £175 billion UK ad market in 2018.

So - How can your business benefit from this immense surge and what steps should you take to ensure success?

25% of users say that they use mobile devices, mainly tablets, to access the internet
45% of companies still do not have mobile-ready websites or content, surprisingly
Only 26% of small businesses have mobile-optimized websites

Does that offer some guidance into where you should begin? If you have a SME or are working with a SME client, do not count out the importance of having a mobile app (and/or a mobile-optimized website). So many SMEs are making the mistake of not tapping into this lucrative market, wrongly thinking it’s too expensive or too complicated.

It is simply not – mobile apps are easy to design and build and they are shockingly affordable these days. There’s nothing stopping your SME from reaching for the sky in the mobile industry.

There are a few key things to make sure you do when designing a mobile app:

Keep it simple, viewable, and functional
Give customers an incentive to come back (loyalty rewards, local-based coupons and offers, contests, great customer service, special deals and more)
Excellent, location-based marketing
A unique presence – offer your customers something they can’t find anywhere else

Tags: SEO, Mobile Websites