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Contact South West Web Marketing The Best and Worst Call to Action Button Colours for Your Website

What Is A Call to Action (CTA)?

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Companies across the web are continually looking for the best ways to reach customers and encourage them to take action. If you are a Devon Online Marketing - business website owner you too may be on the lookout for new ways to grab your customer’s attention. One of the easiest ways to do this is through your colour scheme. Numerous studies have been done to prove what colours are the best for call to action buttons on websites.

Below are the top 3 best button colours for clicks followed by the three worst button colours for clicks. The 3 best colours for call to action buttons:

Red. The colour red stands out on most web pages. It invokes passion, excitement, and urgency. If you want your customers to take urgent action on your product (i.e. purchase it, download an eBook etc.) then Red is the right colour. Funny enough, many people make the statement that Red usually goes hand in hand with stop, but studies show it is one of the best colours to use for call to action buttons.

Green. If the product or service you are selling relates to the environment, psychology, and peace, then green is the right call to action button colour for you. Green is calming and can be associated with “Go” which is a motivator for many customers. It may be mentally easier for your clients to click on a green button rather than other colours.

Orange or Yellow. Orange is exciting and warm. Most individuals will associate it with warmth from the sun. This warmth in turn leads to people taking action. When customers feel happy they will be more likely to buy products that they associate with happiness. Let’s not forget that Amazon’s entire site is pasted with the colour yellow and orange. It works for them, and they do TONS of website optimization testing, so there’s a lot of proof that it will work for your website too.

The 3 Worst colours for call to action buttons:

Black. Black is dark and gloomy. It makes many people think you didn’t try hard enough and it has a tendency to blend into the background of most pages, making it the worst colour to use as a call to action button.

White. Even though it is technically the absence of all colour, white is actually a horrible button colour to use if you want your website visitors to take action. There a two reasons for this: First, white blends into the background, and second, white does not invoke emotions. These are two things you never want from your call to action button.

Brown. Brown has no connotation of warmth or action. It doesn’t motivate your customers to click on your call to action button. It instead is perceived by many as boring and ugly.

Colour palettes vary from website to website but the most important thing to remember is that your call to action buttons should have a healthy contrast from the background of your website. If they does, you will likely see your buttons being clicked far more, which will increase your leads and sales.

Author - Shaun Richings is a Digital Marketing and SEO Specialist with nearly 15 years experience across multi niches. For more information take a look at my LinkedIn profile or contact me on 07957 214474.