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Contact South West Web Marketing A Beginners Guide To Blogging For White Label Online Dating Sites

Regular blogging adds regular new content to your website. This supports your SEO strategy, resonating Google’s stated intent to bring its customers the freshest and most up to date information possible..

This guide has been designed to help you get started with an effective and engaging blog, and explains how you can use just 250 words to benefit your brand reach, customer loyalty and search engine appeal.

Blogging For White Label Dating

The business benefits of blogging

Over the past few years, more and more dating businesses are realising why a well written corporate blog is worth investing in:

A blog is a highly effective method for building a rapport with your target and existing customers. Blogs are a great way to put your perspective on the news in your sector. Most consumers and prospects want a company to lead them through the challenges of business. By creating a voice that can be trusted to provide useful and relevant information, you can increase customer loyalty and participation, as well as putting a human face to your business.

Regular blogging adds regular new content to your dating website. This supports your SEO strategy, resonating Google’s stated intent to bring its customers the freshest and most up to date information possible, as well as adding to the range of possible searches for which you may find relevance. Your Social media reach will be enhanced with regular blogging. A good post can stimulate retweets and Facebook ‘shares’ and ‘likes’, drawing readers into new dialogues with your business. Not only can this create sale opportunities but can open new networking channels whilst providing insight into the topics of interest of your target groups.

So, what should you blog about?

The most effective business blogs offer insight, information, dating news and advice on topics applicable to your products, services and industry. The keys to blogging success are relevancy and regularity.


When visitors arrive at your blog, they will expect to read about pertinent subjects, this will help establish your company as an authority in your industry and a trustworthy source of information. The first thing to consider when writing a blog is your audience. What would they like to read?

Write about something you have a unique or expert opinion on - your business!

Make a list of the questions you are most frequently asked by your prospective and new customers - and write a blog on each question, exploring the subject and offering useful advice; exactly as you would answer the question in person. This is an easy way to create a series of valuable, informative blogs that will attract new and repeat traffic to your website.

Make sure your blog content is unique. Don’t duplicate text from elsewhere on your website or worse from other people’s sites. Feel free to talk about news and events covered elsewhere on your site or the wider internet, but put it in your own words.

Don’t be shy about personality or personal content. Is there a trade show, or industry event that you want to tell people about? This is content that visitors won’t be able to find anywhere else, as it’s your perspective.

Nothing is ‘too boring’ if it’s relevant. Remember, what seems obvious to you may not to someone thinking of buying your product for the first time, so ‘Beginners’ Guide to…’, ‘How to Choose…’ and similar posts are easy for you and good for your readers.


To be an effective engagement tool and support your SEO, you must commit to blogging a minimum of once a week.

Regular content creation is beneficial in that as your target market sees you adding useful information on a regular basis, you become a trusted source of news and opinions on industry topics. This will encourage repeat visits, securing loyalty to your company early in the purchase cycle, and improving your chances of getting a new sales lead, a sign-up or purchase.

As mentioned earlier, regular additions of relevant new content to your website are vital in getting the search engines to index your site more often. The more you are indexed, the better your visibility is which will drive more traffic to your website.

High quality content is increasingly a major factor in how websites are ranked by the search engine algorithms, and whilst no-one can predict exactly what will make one website rank highly over another, everyone is in agreement that good quality, regularly updated content is an asset to any website.

Some hints and tips

Use the main themes which your website covers

Users of search engines use longer length queries to find what they need. Put simply, people are not just searching for “ovens”, they’re searching “best fan assisted ovens Surrey”. The more blog content you have on your site, the greater the likelihood is that a page will be considered relevant to a given search. This gives you a wide range of topics to write about and can help to increase your search visibility.

How does blogging work?

You’ll need some sort of content management system (CMS), or blogging system. This will enable you to post easily without having to upload new pages to your web server each time. The chances are, depending on how your website has been built, this will already be in place. Common systems are: WordPress, Movable Type or Joomla.

Or you could build your own.

What features should my blog have?

Allow comments: This produces a ‘cycle of interaction’ for readers. Creating that all important social interaction to grow loyalty in your customer base and uncover opportunities. It also helps with keywords!
Allow RSS feeds: Let readers subscribe to a direct feed of your blog. You can market directly and it will encourage the blog to be submitted to blog directories for even greater marketing reach. It’s a good idea to only show a snippet from your blog on the RSS feed to stop people from scraping your content as easily.
Archive your blogs: Archiving older posts makes your blog easier to view without having to scroll through masses of content. Making posts searchable will increase the value of your blog as a reference source just by prospects, customers, partners, industry analysts, journalists…

Some technical features: You can create an automatic ping to Google to notify when new content is posted. Create static URLs for each blog post, preferably with the ability to customise them so that keywords can be included. Set unique title tags and meta descriptions for each blog page to help search engines index and reference your blog pages. Labels or categories help qualify content better for archive searches as well as helping build greater authority for your keywords with search engines.


Blogging for businesses can be a great way to improve your online impact. We hope this guide has been useful and you are now ready to start blogging!


Consider your audience.
Plan your content.
Use your keywords
Use your blog content to populate your social media pages for maximum reach.
Repeat, repeat, repeat!

Tags: Twitter, How To Blog, Social Media