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Contact South West Web Marketing Ways to Use Social Media to Grow Your Travel, Destination and Tourism Business

Few travel, holiday destination and tourism businesses are taking advantage of the business branding, growth, and lead-generation capabilities that is social media. Some hotels, resorts, agencies, and tour operators dabble with social media. They start a Facebook account, sign up for Pinterest, and perhaps send a few Tweets, and think about learning more about Google+ and then forget about it. But venturing into social media is not the same as working at it beacuse to be an online success you need to work at it.

As with all things, you reap what you sow. If you want to have the development potential that social media offers, you have to work at building your online presence with at least Facebook and Twitter. Businesses across industries that use social media gain, so if you want to grow your travel, tourism, or hospitality business it is no longer an option to sit on the sidelines and twiddle your fingers.

The thing with the travel, tourism and hospitality industry is that it is very well suited to social media. Isn’t travel and tourism actually built around selling an experience? Encouraging people to visit your attraction? Attracting them to new destinations?

Here 6 tips to make social media work for travel and tourism:

1. Build An Online Community – Create a page that is more than just an infomercial. You want people to trust the information you post and feel moved to share their own experiences with your business. Peer reviews are far more valuable than other forms of advertising, so you need to construct an environment that invites people to remember and discuss the best parts of their holiday. Posts should be informative, interesting, and entertaining. Reach out to former clients and invite them to like your page – perhaps even through a targeted campaign designed to get them talking.

2. How To Share And Engage – Social media is not an online lecture. It is meant to be an interactive forum. While you should be sharing useful industry information, wonderful images such as Aerial Photography and facts, your goal should be to engage in dialogue and stimulate discussion. It’s kind of like hosting a virtual party or event and getting people to come and have such a great experience they invite their friends and don’t ever want to leave. Too many businesses don’t realize this and use social media like a free commercial. If you aren’t asking and answering questions, you aren’t using social media to its maximum potential.

3. Be Informative And Dont Preach – A great way to demonstrate that your business is knowledgeable and an industry leader is to provide the kind of information your potential clients search to find. Through your content posts you want to become the go-to source of useful information for your travel or tourism niche. Show them the best local restaurants, discuss the best tours and excursions, provide ideas for unique getaways, and offer local travel tips. Think broadly so that your content covers a diverse range of topics so that you appeal to a wide variety of prospects.

4. How To Track Engagement On Social Media - Many of the social media platforms, for example Facebook with its weekly page insight updates, have useful tools for business pages. Take advantage of what each platform offers and use it to measure your success online.

5. Develop a marketing strategy to generate interest in what your travel, destination or tourism business has to offer. Highlight specials or the packages you most hope to book. This is your opportunity to share the experience, pointing out all the reasons this is the best way to spend their travel dollars. Take note of when during the day or week you get the most responses and target those windows to share details about your deals. If people ask questions, comment, or message for more information be sure to answer and keep the conversation going.

6. Don’t give up on interacting with people who have been clients. Build on your success with them by giving opportunities for them to continue to have dialogue with you and other followers. You want your clients to share memorable moments, who or what made their trip spectacular, and what they would recommend to others or do next time themselves. Be creative because they might be inspired to return or give a glowing recommendation.