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Contact South West Web Marketing 5 Content Marketing Strategies For Insurance Companies

Online Marketing And SEO For Insurance Brokers

Why Insurance Companies Need SEO

Car insurance is a financial product that no one really wants to have to use, but is extremely important when people need it. Content marketing in the insurance sector can be challenging, simply because it is not always the most interesting field to read about. Fortunately, there are some effective content marketing strategies for insurance brokers and companies that can help them do a better job of appealing to potential clients with the content they use in their online marketing campaigns.

Address Problems In Your Industry

Instead of focusing specifically on your temporary car insurance company or the type of products that you offer, take the time to think about what type of problems or challenges these offerings help your clients deal with. For example, in the car insurance field, you could discuss some of the biggest challenges that people deal with after they have been involved in an car accident and how having sufficient insurance helps them deal with these problems as quickly as possible. This is one of the effective content marketing strategies for insurance companies because it allows people to visualise themselves in these problematic situations, which in turn allows them to see your company and its products or services as a solution provider.

Be Specific To Your Insurance Niche

One problem that some companies in the insurance sector have with their content marketing strategies is being too broad. Excessively broad content strategies will result in an incongruent approach to content marketing, which will confuse people and put them off from your website. There is nothing wrong with writing about events or ideas outside of your field, but it is always important to bring them back to your company’s core unique selling point so that your readers understand why the subject you are writing about is relevant.

Use Customer Testimonials

One of the best ways to spice up a field that seems to have very boring content is to add real-world input from actual people. Everyone likes to relate to someone else. By incorporating testimonials into your content marketing strategy, you give people the ability to do this. When they can relate to others who have been served by your insurance products, it is easier for people to come to the decision that you can provide value for them as well. Be sure that the testimonials you include in your content marketing strategy are pertinent to the specific kinds of content that you are sharing; for example, you may include a testimonial about life insurance that helps your readers learn more about why this product is so valuable by seeing how it helped a family stay afloat after the death of the main breadwinner in the household.

Tell Stories And Blog

The art of storytelling is extremely valuable in many areas of marketing, and it is no different when it comes to content marketing for insurance agencies. If you can tell a story that engages people by making them think about a concept or idea in a new way or challenges their current views, it will be much easier for you to win new business with your content marketing strategies. It is also easy for you to incorporate storytelling into your testimonials. For example, you may think about a series of blog posts that are written from the perspective of actual customers, which allow them to tell their stories and give information about how having insurance helped them.

Create Content Relevant To Modern Times

Insurance has been around for a while, but over the years the needs and concerns of customers in the industry have changed significantly. As our economy and global market experiences swing in various directions, it impacts the way that people view their investments, including insurance.

For this reason, one of the most effective content marketing strategies for insurance companies involves making sure that content relates to things that people care about today. Look through various media outlets so that you can determine which issues your prospects are currently most concerned about, which will help you tailor your content strategy in a way that makes sense based on these concerns. In auto insurance, for example, you might include a content piece about the rise of greener vehicles and how it is impacting insurance rates on cars.

These five effective content marketing strategies for insurance companies will help you take your marketing strategy to the next level. With a focused, consistent approach to creating content for your readers you will be able to gain more success and more leads through your insurance company’s online presence.

Author - Shaun Richings is a Digital Marketing and SEO Specialist with nearly 15 years experience across multi niches. For more information take a look at my LinkedIn profile or contact me on 07957 214474.