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Contact South West Web Marketing 10 Laws of Social Media Marketing for your Law Business

Legal, Solicitors, Law firms and Continuing Healthcare Claims businesses, like any other businesses in the UK, need to find new and interesting ways to reach potential clients using Social Media

Online Marketing For Continuing Healthcare Businesses

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a most dramatic way. But getting started without any previous experience or insight could be challenging and foolish. It is important that you understand the social media marketing basics. From maximizing the quality to increasing your online entrance points, standing by these 10 laws will help build a solid foundation that will serve your users and future paying customers, your legal brand and perhaps most importantly your revenue stream.

1. The Law of Social Listening
Success with social media and content marketing requires more listening and less talking - much like how our run your solicitor or legal business. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add rather than clutter to their lives. Read Google (Set up alerts) every day for news on Continuing Healthcare Claims - if you are a legal business helping with these claims for example.

2. The Law of Focus or Niche
It is better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong online brand has a better chance for success than a brush stroke strategy that attempts to be all things to all people. You have built your health care costs site to be a specific market place so why not treat your social media in the same way?

3. The Law of Quality
Quality always beats quantity. It’s better to have 1,000 online social media connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time. Be specific and not aimless.

4. The Law of Patience
Social media and content marketing success doesn’t happen overnight. While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results. Good things in Social Media never happen overnight!

5. The Law of Compounding
If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more. This sharing and discussing of your legal content opens new avenues for Google to find it in keyword searches - both short and long tail. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online and your niche legal service.

6. The Law of Influence
Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them. Who makes the most noise in the "law" industry? If you get on their radar as an authoritative and interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new (relevant) audience.

7. The Law of Value
If you spend all your time on the social web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.

8. The Law of Acknowledgment
You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building relationships is one of the most important parts of your social media marketing success, so always acknowledge every person who reaches out to you. Do not automate this - be personal and polite, but also professional.

9. The Law of Visibility
Don’t publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they won’t hesitate to replace you if you disappear for weeks or months.

10. The Law of Reciprocity
You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others. Acknowledge, comment and support others who provide news and interesting commentary.

Compass CHC - As a company we have a high success rate of assisting individuals in securing continuing healthcare funding, both on a retrospective basis securing refunds of fees that should not have been paid, but also securing funding on an on-going basis from day one.


Tags: Social Media for Law Firms, Online Marketing For Continuing Healthcare Businesses